Content Strategy & Community Engagement Lead (north America)

Job Title

Lead of Content Strategy & Community Engagement

Job Description

Candidates MUST be based in Colombia, Brazil, or Mexico. Candidates open to work in a hybrid environment are preferred, however we are open to review each case.

As the Content Strategy & Community Engagement Lead for North America you will design and execute "always-on" digital journeys and "just-in-time" adoption campaigns. You will bridge the gap between technical capability and operational outcomes. You will work closely with our Journey Mapping Strategist, Product Managers and our Enablement Team to support, educate, and engage customers throughout their lifecycle. Your goal is to ensure value realization and retention from initial login to power-user status.

Responsibilities

Strategic Marketing & Enablement Liaison:

• Cross-Functional Alignment: Serve as the connector between Customer Success, Product Management, User Training and Product Marketing teams to ensure all enablement, adoption and retention content aligns with current product positioning and internal workflows.
• Outcome-Based Design: Ensure every piece of content—from webinars, to emails, to in-app guides —is designed to lead the customer toward a specific, measurable outcome.

Community Engagement:

• Community Engagement: Assist in developing strategies that help our customers engage with their communities to foster a sense of belonging and partnership through the use of our products.
• Trend Monitoring: Monitor trends in public engagement, industry context and application adoption to pivot strategy based on what the data shows.

Campaign Architecture:

• Narrative Design: Design the narrative, content pieces, and messaging scripts used by the Customer Success team to fuel automated and scaled adoption journeys.
• The Roadmap: Develop a "Good-Better-Best" content framework that segments content by user maturity, ensuring the right message reaches the right channel at the right time.
• In-App Strategy: Partner with Product Management to design and deploy in-app guides (Pendo) that drive product and/or feature level adoption.

Basic Requirements

• Experience: 5+ years in Digital Marketing, Content Strategy, Product Marketing, or Customer Communications teams (SaaS experience preferred).
• Experience working with engineering and implementation teams (after sales service) is highly desirable.
• Experience with analytics tools is required.
• Proactive, adaptable, and capable of partnering with teams to provide expertise and develop proposals from scratch.
• Valid US VISA
• English and Spanish fluency are required.
• Technical Proficiency: Hands-on experience with a digital campaign platform (HubSpot, Eloqua or similar). Experience with Pendo (or similar in-app guidance tools) and Gainsight are highly preferred.

Preferred Skills

• Safety technology product knowledge: Deep understanding of public safety technology,
• Mission-Driven: A deep appreciation for the First Responder community and the ability to speak their language with authenticity and respect.
• Analytical Mindset: Comfortable using data to prove that "storytelling" is driving "adoption" and retention.
• Data-to-English Translation: The ability to take a "plain-English" business question (e.g., "Which accounts are at risk?") and build rescue strategies to bring those segments to "health"
• Technical Literacy is a plus: Familiarity with HTML/CSS for in-app messaging and an understanding of object relationships in SaaS data stacks will be fantastic.

Travel Requirements

10-25%

Relocation Provided

None

Position Type

Experienced

Referral Payment Plan

Yes

EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic.

We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you'd like to join our team but feel that you don't quite meet all of the preferred skills, we'd still love to hear why you think you'd be a great addition to our team.